What exactly is Search Engine Marketing (SEM)?

Search engines like Google and Yahoo provide two subsets of results for each search. Organic Results and Paid Listings.

Organic Results are algorithmically determined by the search engine. Control of where your website ranks in the organic results is largely out of your direct control and can take many years to see results.

Paid listings, on the other hand, are keyword specific ads that can be purchased. Paid listings are typically found at the top of results and in the right column of the search results page. The results are immediate, and the effect on your business volume can be incredible.

For more detailed information on Search Engine Marketing, checkout the Wikipedia entry on SEM.

Ad About You focuses on the paid listing aspect of search engine marketing. Our professional search engine marketers choose keywords that best fit your website and your products. When someone in your business area searches those keywords, your listings will appear in the paid listings areas of search engines like Google, Yahoo, MSN, and Ask.

Do you guarantee the number of visitors I will receive?

Absolutely! We use a combination of advanced computer algorithms and professional human oversight to ensure your campaign is meeting it's guaranteed goals. It's simple: if we fail to deliver the guaranteed number of leads or impressions, we will refund your money prorated proportionally to the number of unfulfilled leads or impressions.

What kind of reporting will I receive?

Each month, you will receive a detailed report of your campaign. You will receive an easy to understand, "plain-English report", that tells you how many clicks and impressions we provided you for the month.

How quickly after I place my order will I begin seeing traffic on my website?

Ad campaigns and your first bill are typically started on the 15th or the 1st of each month (depending on when you sign up). Our professional search engine marketers perform an in-depth analysis of your website and the keywords associated with your business. Once your campaign is up and running, you will see increased website traffic immediately.

I already buy clicks from Google or Yahoo at a lower price than what you are offering. Why do I need Ad About You?

You can certainly buy clicks for a slightly lower price by purchasing them directly from the individual search engine. Most small business owners find their time too valuable and prefer an outsourced solution. You can also change your own oil or cut your own hair at a discounted rate, but this work is best left to professionals. Internet marketing is no different. Your campaign should be handled by competent professionals who eat, breathe, and live internet marketing.

A typical small business online marketing campaign can take a week to research and setup and several hours each day to manage. A lot of work goes into properly setting up and managing a campaign including:

• Finding the best keywords for your business.
• Creating and uploading ads for each individual search engine. (Each search engine has different specifications and rules.)
• Daily management of keyword bids and budgets.
• Optimizing ad copy and ad creatives.
• Dealing with multiple invoices & several sources.

With Ad About You, one simple ad buy is all you need to place your website on search engines such as Google, Yahoo, MSN, Ask, AOL, and more. All told, your business will be placed on search engines that get in excess of 95% of US search volume.

I am currently enrolled in ad programs from Google and Yahoo. Can I be your customer as well?

Most search engines do not allow multiple ad campaigns for the same website. We recommend you pause or delete your campaigns so that you can get the full benefit of our product.

How many new customers will I acquire each month?

Conversion rates vary dramatically for each business and website. Our product will lead the horse to water, but we can't force the horse to drink. You can increase your conversion rate in a few ways:

• Providing multiple ways for the potential customer to contact you. Where appropriate you should allow phone, email, and fax communication.
• Prompt, professional follow-up with generated leads.
• Improving the functionality and content of your website to provide a positive user experience.

We guarantee qualified leads delivered to your website. What you do with those leads is up to you!

Will the visits be spaced out over the month, or all at once?

Our algorithm ensures a fairly steady delivery of traffic to your website. Our goal is to space out the visitors over the entire month, rather than one large spike of traffic.

Can I choose which engines my ads run on?

Your campaign will run on only top-tier search engines and partner sites. Our team selects only the best and most appropriate search engines and websites for your ad. We cannot guarantee you ad will appear on a specific website or search engine.